Client: Scottish Gas installation/maintenance organisation

Our client is a major force in the installation and maintenance of domestic and commercial heating systems. With more than 20 branches throughout Scotland they also have a proactive brand awareness strategy.

Having originally developed business management and optimisation software for their own use, they quickly realised the opportunity in selling their unique system to other businesses. But first they needed to confirm who would buy, how often, how much they would be willing to pay and how to structure the payment process.

Abtel was approached to provide tactical and marketing support and it was agreed we would source CORGI registered data in groups according to their size and location. We approached these organisations and asked them a series of questions designed to reveal those with the highest propensity to purchase.

Once the telemarketing phase of the campaign was completed, the data was interrogated and a comprehensive statistical report delivered to our client along with the original data. The information gathered confirmed the scale of the opportunity and proved to be a compelling indicator of their target markets.

Abtel have since been approached to provide marketing support for the national launch of this innovative business management system.

 

It's Focussed

Every campaign is designed to maximise return for our clients. Only when our team is conversant with your proposition and your marketplace will we begin your campaign.

 

 

It’s Specific

All campaigns are built around the exact needs of our clients, whether its client retention, event attendance, order processing, data capture or a multitude of other services

 

 

It’s Intelligent

Our highly trained and motivated team will approach your marketplace in a professional and intelligent manner, nurturing and developing qualified opportunities for your organisation

 

 

It’s Measurable

Combining our bespoke software systems with a real drive to exceed expectation, every point of contact is recorded, every task actioned and every opportunity maximised

 

Abtel Ltd, Pitreavie Drive, Pitreavie Business Park Dunfermline, Fife, KY11 8US Registered in Scotland: Co Reg No. 147839 Tel. 01383 620520 Fax. 01383 622416