Client: London based Building Supplies Company

A major force in the Building Supplies industry approached us after recognising that they had a considerable number of account customers who had not purchased for 12 months or more. Abtel were asked how we would address this issue for the company.

We began by sending letters out to all dormant account holders and following this up with telephone calls to inform them of the benefits of purchasing from our client and any special deals on offer.

5% of the companies contacted ordered supplies immediately and 26% ordered supplies within six weeks - worth in excess of £350,000 with a projected annual value of well over £1million!

Our client now has a process in place to ensure all accounts with no activity for more than three months are contacted by letter and telephone to maintain and develop their relationship.


It's Focussed

Every campaign is designed to maximise return for our clients. Only when our team is conversant with your proposition and your marketplace will we begin your campaign.



It’s Specific

All campaigns are built around the exact needs of our clients, whether its client retention, event attendance, order processing, data capture or a multitude of other services



It’s Intelligent

Our highly trained and motivated team will approach your marketplace in a professional and intelligent manner, nurturing and developing qualified opportunities for your organisation



It’s Measurable

Combining our bespoke software systems with a real drive to exceed expectation, every point of contact is recorded, every task actioned and every opportunity maximised


Abtel Ltd, Pitreavie Drive, Pitreavie Business Park Dunfermline, Fife, KY11 8US Registered in Scotland: Co Reg No. 147839 Tel. 01383 620520 Fax. 01383 622416