Client: Major UK Car Manufacturer

Our client, one of the country’s most progressive vehicle retail organisations, found that when arranging various dealership events they were experiencing a higher than expected degree of “fall-out” from invitees.

Abtel proposed an event attendance programme which co-ordinated sending event invitations followed by a proactive telephone call to influence attendance decisions.

This approach proved to measurably increase attendance, and consequently our client asked us to develop our approach further. Many events now incorporate a data cleanse process, confirmation calls and aftercare calls. These additional calls permit our client to monitor their sales performance and provide a platform for future marketing activity.

Our relationship with our client and their dealerships has progressed to the point where we have developed an entire sales development platform built around the specific needs of the motor industry.


It's Focussed

Every campaign is designed to maximise return for our clients. Only when our team is conversant with your proposition and your marketplace will we begin your campaign.



It’s Specific

All campaigns are built around the exact needs of our clients, whether its client retention, event attendance, order processing, data capture or a multitude of other services



It’s Intelligent

Our highly trained and motivated team will approach your marketplace in a professional and intelligent manner, nurturing and developing qualified opportunities for your organisation



It’s Measurable

Combining our bespoke software systems with a real drive to exceed expectation, every point of contact is recorded, every task actioned and every opportunity maximised


Abtel Ltd, Pitreavie Drive, Pitreavie Business Park Dunfermline, Fife, KY11 8US Registered in Scotland: Co Reg No. 147839 Tel. 01383 620520 Fax. 01383 622416