Client: Global Chemicals company

Our client is recognised worldwide as a specialist chemicals manufacturer with over 2,600 employees in Scotland alone. They found considerable spare capacity in their Effluent Treatment Plant (ETP) and recognised that they could offer this capacity to a variety of industrial organisations - but who? After considering the marketing options available they asked Abtel to investigate how we could support them in achieving their objective.

Abtel proposed a proactive telemarketing campaign targeting industrial waste/effluent-producing organisations in Scotland. Our experience in communicating with decision makers in a variety of industries produced a substantial number of high quality leads that met all their requirements.

Our client stated:

“The campaign was focused and very client directed. I was well informed at all stages and (the campaign) surpassed my expectations. An excellent outcome. Very well done, Abtel … Would not hesitate to recommend.”

On the strength of the success of this campaign our client approached Abtel to provide support with future marketing initiatives.


It's Focussed

Every campaign is designed to maximise return for our clients. Only when our team is conversant with your proposition and your marketplace will we begin your campaign.



It’s Specific

All campaigns are built around the exact needs of our clients, whether its client retention, event attendance, order processing, data capture or a multitude of other services



It’s Intelligent

Our highly trained and motivated team will approach your marketplace in a professional and intelligent manner, nurturing and developing qualified opportunities for your organisation



It’s Measurable

Combining our bespoke software systems with a real drive to exceed expectation, every point of contact is recorded, every task actioned and every opportunity maximised


Abtel Ltd, Pitreavie Drive, Pitreavie Business Park Dunfermline, Fife, KY11 8US Registered in Scotland: Co Reg No. 147839 Tel. 01383 620520 Fax. 01383 622416